Entrepreneurship in Venezuela: The Problem with Theory Alone
29 September 2016 by Jonny Cabrera
Focus Is Everything
Being genuinely passionate about your business idea is fundamental — if you're not comfortable and excited to work on it every single day, something is off. The sacrifices are real: time, money, your social life. None of that is worth it for something that ultimately leaves you feeling empty.
Being embedded in an entrepreneurial ecosystem does have its advantages: your network grows, and you're always in the loop on what's emerging. But this is precisely where many founders come unstuck — they simply lose their focus.
That loss of focus pulls you into a cycle: chasing the next big idea, jumping from project to project, and never actually finishing anything. You end up with a reputation as someone who overpromises and underdelivers, and your credibility takes a hit from which it's hard to recover.
Getting back on your feet after that is perhaps the hardest challenge, because this is a small world where almost everyone knows everyone. Investment decisions often hinge not just on the idea itself, but on whether the team behind it has a proven track record of delivering what it promises.
Focus and consistency are what keep founders from losing their way in the startup ecosystem.
Venezuela Plays by Different Rules
Venezuela does have an entrepreneurial ecosystem — incubators, accelerators, coworking spaces, foundations, investment funds, competitions, and networking events. It broadly mirrors what you'd find elsewhere. But it suffers from a critical shortage of the one thing that matters most: entrepreneurs and ventures with real, hands-on experience in this space.
Not necessarily successful ones. What matters is that they give genuine, hard-won advice — not the kind of motivational platitudes anyone can find scrolling through Instagram or Twitter.
What's the point of having a thousand expert advisors if their expertise only exists on paper? Ask them how many companies they've actually built from the ground up, and the answer is usually some variation of: none yet, the timing was never right. How do you navigate unknown waters with a captain who has never left port?
Everyone hands out advice — do this, do that, because theory "x" says so — but when it comes to execution, they're at a loss. Founders end up feeling like lab rats in an experiment designed to test theories that have never been stress-tested against reality.
The gap between theory and practical experience is one of the Venezuelan ecosystem's biggest obstacles.
Not long ago, I heard an expert lay out a detailed strategic roadmap — one modeled on a European framework — as though Venezuela were interchangeable with any market in the EU.
The rules here are fundamentally different from those in Europe, the United States, or even most other countries in the region. The primary mission for any company operating in Venezuela right now is to weather the storm and stay afloat until conditions improve — all while strengthening its position in the local market so it's ready to grow and compete when the economy opens up to new investment.
There are plenty of people across every sector of the Venezuelan economy who were once entrepreneurs themselves, just like the new wave emerging today. Many of them now run established companies. They live through the same reality we do, and they are willing to contribute — through genuine, battle-tested experience.
We also need to stop reducing entrepreneurship to tech startups. Anyone who steps away from the conventional path and commits everything to making a business idea work is an entrepreneur, regardless of the industry.
Venezuelan entrepreneurship spans every sector — not just technology.
The pace and quality of ventures in this country need to improve. But so does the standard we hold advisors and mentors to. The ecosystem owes the next generation of founders more than recycled frameworks and theoretical confidence.
It's time to stop hiring smoke-and-mirrors consultants and start working with advisors who have real depth of experience — in our market, and in our reality.